Attention and Emotions

The listed signals are available when running synthetic (predicted signals) tests.

Visit Adverteyes website for examples and additional descriptions about Attention and Emotions.

	Signals	Description
Eyes On Screen	Attention	Attention reflects the ability of an ad to capture and maintain visual engagement. Adverteyes’ patented deep-learning approach evaluates head pose, face angles, and gaze direction and accounts for behavioral cues like yawning and speaking to measure true visual focus - an advanced version of eyes on screen. Attention metrics reveal how effectively an ad draws and sustains viewer interest, critical for driving mental availability and brand outcomes.
	Distraction	Distraction is the counterpart to Attention, capturing when viewers disengage from the content. It assesses indicators like head movements away from the screen, facial occlusions, and gaze shifts to detect moments when attention is lost. In other words, distraction explains when viewers are inattentive.
Emotional Reactions	Happiness	Happiness is a basic emotion shown through smiles or laughter, indicating pleasant feelings. High happiness often correlates with better ad recall, likability, and purchase intent.
	Surprise	Surprise is a shocked reaction, shown through raised eyebrows, wide eyes, and dropped jaw. Surprise reflects novelty or unexpectedness, which can evoke either positive or negative reactions depending on the context. Reviewing preceding scenes and co-occurring emotions helps interpret this. High surprise levels reduce the likeliness of viewers liking the ad or interacting with the ad.
	Confusion	Confusion is represented by a frown, suggesting concern, worry, or concentration. It can indicate uncertainty or complexity within the ad's messaging. Viewers with high confusion levels show less likeliness to like the ad or find the ad interesting.